There are two worlds of bottom smacking, the world of BDSM and the world of ketchup bottles.
The company, Dressing for Pleasure, a specialist in fetishwear and all things S&M releated, married these two worlds by putting stickers of enticing rear ends on the bottoms of ketchup bottles. Thus inviting bar patrons to explore a completely different appetite while addressing their hunger.
Yet another Why did I not think of that? moment.
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